{"id":2050,"date":"2025-06-06T10:17:17","date_gmt":"2025-06-06T10:17:17","guid":{"rendered":"https:\/\/www.kisworks.com\/blog\/?p=2050"},"modified":"2025-08-29T12:14:04","modified_gmt":"2025-08-29T12:14:04","slug":"googles-new-ai-search-features-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.kisworks.com\/blog\/googles-new-ai-search-features-what-you-need-to-know\/","title":{"rendered":"Google&#8217;s New AI Search Features: What You Need to Know"},"content":{"rendered":"<div class=\"secure-codebase di-drends-and-shifts development-agency\">\n<p><span style=\"font-weight: 400;\">Google just made a major update to how we search online. With new AI-powered features, Google is turning search into more of a conversation and it&#8217;s going to feel a lot more like chatting with a smart assistant than typing keywords into a box.<\/span><span style=\"font-weight: 400;\">Let\u2019s explain it in simple terms, with examples, so you know what\u2019s changing and how it helps you.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-2054\" src=\"https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/google-examples.jpg\" alt=\"\" width=\"1600\" height=\"1188\" srcset=\"https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/google-examples.jpg 1600w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/google-examples-300x223.jpg 300w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/google-examples-1024x760.jpg 1024w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/google-examples-768x570.jpg 768w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/google-examples-1536x1140.jpg 1536w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/google-examples-1200x891.jpg 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<h2 style=\"margin-top: 20px; margin-bottom: 24px; padding-bottom: 5px;\"><b>What is \u201cAI Mode\u201d in Google Search?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">AI Mode is like providing Google a brain that understands context and gives smarter, more detailed answers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of just showing you a list of links, AI Mode gives you a full answer right at the top of the page\u2014just like how ChatGPT works.<\/span><\/p>\n<p><b>Example:<\/b><\/p>\n<div class=\"amazon-deployment-strategy\">\n<p><b><i>User Query:<\/i><\/b><span style=\"font-weight: 400;\">&#8220;Is green tea good for weight loss?&#8221;<\/span><\/p>\n<p><b><i>AI Overview:<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Green tea may aid in weight loss due to catechins that improve metabolism, but effects vary by individual.&#8221;<\/span><\/p>\n<\/div>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-2056\" src=\"https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Is-green-tea-good-for-weight-loss.jpg\" alt=\"\" width=\"1155\" height=\"440\" srcset=\"https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Is-green-tea-good-for-weight-loss.jpg 1155w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Is-green-tea-good-for-weight-loss-300x114.jpg 300w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Is-green-tea-good-for-weight-loss-1024x390.jpg 1024w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Is-green-tea-good-for-weight-loss-768x293.jpg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><b><i>Business Impact:<\/i><\/b><\/p>\n<div class=\"amazon-deployment-strategy\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Potential reduction in click-through rates to informational blogs.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Increased importance of ranking for featured snippets.<\/span><\/li>\n<\/ul>\n<\/div>\n<h2 style=\"margin-top: 20px; margin-bottom: 24px; padding-bottom: 5px;\"><b>2. AI Mode\u2014Google Search as a Chatbot<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The conversational experience provided by AI Mode enables users to organically refine their queries and pose follow-up questions.<\/span><\/p>\n<p><b>Example:<\/b><\/p>\n<div class=\"amazon-deployment-strategy\">\n<p><b><i>User Query:<\/i><\/b><span style=\"font-weight: 400;\">&#8220;Plan a 5-day road trip in California.&#8221;<\/span><\/p>\n<p><b><i>Follow-up:<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Make it family-friendly with outdoor stops.&#8221;<\/span><\/p>\n<p><b><i>AI Mode Response:<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Provides a full itinerary, maps, and lodging suggestions.<\/span><\/p>\n<\/div>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-2058\" src=\"https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Provides-a-full-itinerary-maps-and-lodging-suggestions.jpg\" alt=\"\" width=\"1151\" height=\"428\" srcset=\"https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Provides-a-full-itinerary-maps-and-lodging-suggestions.jpg 1151w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Provides-a-full-itinerary-maps-and-lodging-suggestions-300x112.jpg 300w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Provides-a-full-itinerary-maps-and-lodging-suggestions-1024x381.jpg 1024w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Provides-a-full-itinerary-maps-and-lodging-suggestions-768x286.jpg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><b><i>Business Impact:<\/i><\/b><\/p>\n<div class=\"amazon-deployment-strategy\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opportunities for travel and local service industries to appear in detailed responses.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Necessity for structured, localized content.<\/span><\/li>\n<\/ul>\n<\/div>\n<h2 style=\"margin-top: 20px; margin-bottom: 24px; padding-bottom: 5px;\"><b>3. Visual Cards\u2014Goodbye Blue Links<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Visual Cards replace plain text links with image-rich, interactive cards highlighting products, places, or services.<\/span><\/p>\n<p><b>Example:<\/b><\/p>\n<div class=\"amazon-deployment-strategy\">\n<p><b><i>User Query:<\/i><\/b><span style=\"font-weight: 400;\">&#8220;Best coffee shops in Boston&#8221;<\/span><\/p>\n<p><b><i>AI Mode Response:<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Displays cards with shop names, star ratings, locations, and opening hours.<\/span><\/p>\n<\/div>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-2055\" src=\"https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Best-coffee-shops-in-Boston.jpg\" alt=\"\" width=\"1153\" height=\"557\" srcset=\"https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Best-coffee-shops-in-Boston.jpg 1153w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Best-coffee-shops-in-Boston-300x145.jpg 300w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Best-coffee-shops-in-Boston-1024x495.jpg 1024w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Best-coffee-shops-in-Boston-768x371.jpg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><b><i>Business Impact:<\/i><\/b><\/p>\n<div class=\"amazon-deployment-strategy\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhanced visual branding leading to increased clicks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Importance of optimizing Google Business Profiles with rich media.<\/span><\/li>\n<\/ul>\n<\/div>\n<h2 style=\"margin-top: 20px; margin-bottom: 24px; padding-bottom: 5px;\"><b>How Will This Affect Businesses?<\/b><\/h2>\n<p><b>Pros:<\/b><\/p>\n<div class=\"amazon-deployment-strategy\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More qualified leads due to specific information delivery.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Improved discovery for local services and product-based businesses.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><b>Cons:<\/b><\/p>\n<div class=\"amazon-deployment-strategy\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Potential decline in organic traffic to blogs or informational sites.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The risk of businesses being &#8220;summarized away&#8221; if not properly optimized.<\/span><\/li>\n<\/ul>\n<\/div>\n<h2 style=\"margin-top: 20px; margin-bottom: 24px; padding-bottom: 5px;\"><b>What Businesses Need to Do<\/b><\/h2>\n<h3><b>1. Focus on Intent-Based, High-Authority Content<\/b><\/h3>\n<div class=\"amazon-deployment-strategy\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create content that answers detailed questions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilize FAQs, schema markup, and structured data.<\/span><\/li>\n<\/ul>\n<\/div>\n<h3><b>2. Use Long-Tail and Conversational Keywords<\/b><b><\/b><\/h3>\n<div class=\"amazon-deployment-strategy\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tailor content to natural language queries.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><b><i>Example:<\/i><\/b><\/p>\n<div class=\"amazon-deployment-strategy\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Old: &#8220;Marathon training tips&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New: &#8220;What\u2019s the best beginner-friendly marathon training plan for 3 months?&#8221;<\/span><\/li>\n<\/ul>\n<\/div>\n<h3><b>3. Upgrade Visual Content<\/b><\/h3>\n<div class=\"amazon-deployment-strategy\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add high-quality product images, team photos, and service visuals.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use schema markup to improve visibility in Google\u2019s new Visual Cards.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1jUPikr9jufLt0a6IYpy130Rc1w6EuhNL\/view?usp=sharing\"><b><span data-rich-links=\"{&quot;fple-t&quot;:&quot;Upgrade Visual Content.jpg&quot;,&quot;fple-u&quot;:&quot;https:\/\/drive.google.com\/file\/d\/1jUPikr9jufLt0a6IYpy130Rc1w6EuhNL\/view?usp=sharing&quot;,&quot;fple-mt&quot;:&quot;image\/jpeg&quot;,&quot;type&quot;:&quot;first-party-link&quot;}\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-2057\" src=\"https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Upgrade-Visual-Content.jpg\" alt=\"\" width=\"720\" height=\"450\" srcset=\"https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Upgrade-Visual-Content.jpg 720w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Upgrade-Visual-Content-300x188.jpg 300w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/span><\/b><\/a><\/p>\n<h2 style=\"margin-top: 20px; margin-bottom: 24px; padding-bottom: 5px;\"><b>4. Leverage Google My Business (Now Google Business Profile)<\/b><\/h2>\n<div class=\"amazon-deployment-strategy\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure your profile is accurate, comprehensive, and updated frequently.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add photos and working hours, and encourage reviews.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<\/div>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-2059\" src=\"https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Leverage-Google-My-Business-Now-Google-Business-Profile.jpg\" alt=\"\" width=\"1080\" height=\"508\" srcset=\"https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Leverage-Google-My-Business-Now-Google-Business-Profile.jpg 1080w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Leverage-Google-My-Business-Now-Google-Business-Profile-300x141.jpg 300w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Leverage-Google-My-Business-Now-Google-Business-Profile-1024x482.jpg 1024w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Leverage-Google-My-Business-Now-Google-Business-Profile-768x361.jpg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<h3><b>5. Create Content for People, Not Just Bots<\/b><\/h3>\n<div class=\"amazon-deployment-strategy\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on human-first, helpful content.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use clear language, answer user questions, and provide value in every paragraph.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-2051\" src=\"https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Create-Content-for-People-Not-Just-Bots.jpg\" alt=\"\" width=\"1174\" height=\"500\" srcset=\"https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Create-Content-for-People-Not-Just-Bots.jpg 1174w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Create-Content-for-People-Not-Just-Bots-300x128.jpg 300w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Create-Content-for-People-Not-Just-Bots-1024x436.jpg 1024w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Create-Content-for-People-Not-Just-Bots-768x327.jpg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<h3><b>6. Monitor Search Console &amp; Analytics Closely<\/b><\/h3>\n<div class=\"amazon-deployment-strategy\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Google Search Console to monitor changes in impressions and clicks due to AI snippets.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Identify queries where your content may be getting &#8220;zero-clicked&#8221; and improve your meta descriptions.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-2053\" src=\"https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Monitor-Search-Console-Analytics-Closely.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Monitor-Search-Console-Analytics-Closely.jpg 1024w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Monitor-Search-Console-Analytics-Closely-300x169.jpg 300w, https:\/\/www.kisworks.com\/blog\/wp-content\/uploads\/2025\/06\/Monitor-Search-Console-Analytics-Closely-768x432.jpg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<h2 style=\"margin-top: 20px; margin-bottom: 24px; padding-bottom: 5px;\"><b>Conclusion: Don\u2019t Fight It \u2014 Adapt to It<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google\u2019s AI-powered search is not a fad \u2014 it\u2019s the new normal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For users, it means faster, smarter answers.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> For businesses, it means adapting your content to show up where users are now looking \u2014 in AI snippets, visual cards, and conversational results.<\/span><\/p>\n<h2 style=\"margin-top: 20px; margin-bottom: 24px; padding-bottom: 5px;\"><b>Action Steps for Your Business:<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Rewrite old blog posts with conversational keywords<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Add FAQs and structured data to your pages<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Optimize Google Business Profile for local visibility<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Start producing video, image, and voice-friendly content.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Monitor how Google Search changes affect your CTR and rankings<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google just made a major update to how we search online. With new AI-powered features, Google is turning search into more of a conversation and it&#8217;s going to feel a lot more like chatting with a smart assistant than typing keywords into a box.Let\u2019s explain it in simple terms, with examples, so you know what\u2019s &hellip; <a href=\"https:\/\/www.kisworks.com\/blog\/googles-new-ai-search-features-what-you-need-to-know\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Google&#8217;s New AI Search Features: What You Need to Know&#8221;<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":2074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[35,34],"tags":[],"_links":{"self":[{"href":"https:\/\/www.kisworks.com\/blog\/wp-json\/wp\/v2\/posts\/2050"}],"collection":[{"href":"https:\/\/www.kisworks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kisworks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kisworks.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kisworks.com\/blog\/wp-json\/wp\/v2\/comments?post=2050"}],"version-history":[{"count":17,"href":"https:\/\/www.kisworks.com\/blog\/wp-json\/wp\/v2\/posts\/2050\/revisions"}],"predecessor-version":[{"id":2492,"href":"https:\/\/www.kisworks.com\/blog\/wp-json\/wp\/v2\/posts\/2050\/revisions\/2492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kisworks.com\/blog\/wp-json\/wp\/v2\/media\/2074"}],"wp:attachment":[{"href":"https:\/\/www.kisworks.com\/blog\/wp-json\/wp\/v2\/media?parent=2050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kisworks.com\/blog\/wp-json\/wp\/v2\/categories?post=2050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kisworks.com\/blog\/wp-json\/wp\/v2\/tags?post=2050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}